top of page

Resume

I am a highly skilled digital marketing specialist with a proven track record of developing and implementing effective online marketing strategies. With a deep understanding of the digital landscape and a passion for staying up-to-date with the latest marketing trends and technologies, I am able to create and execute campaigns that drive results for my clients. I have experience in various areas of digital marketing such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, and content marketing. I am also a data-driven marketer, utilizing analytics and metrics to measure the success of my campaigns and make informed decisions. My ability to think creatively and strategically, coupled with my technical expertise, makes me a valuable asset to any organization.

Work
Experience

Digital Media Coordinator | DAC Group

• Worked directly with company clients managing their Google Ads accounts.
• Managed a total of over $20,000 in ad spend per month.
• Optimized new PMAX campaigns performance and increased conversions by 20%.
• Directly communicated with the client marketing team via Slack.

• Manage all Google AdWords PPC accounts as well as develop SEM strategy.

Marketing Associate | Sales Spider Media

• Set up and optimized new Google Search and Display Adwords campaigns.

• Worked closely with the Digital Director to better maneuver the client needs and set them up for success

• Researched and prepared briefs for successful campaign launch.

• Streamlined tasks and follow-ups for clients using Salesforce.

Digital Marketing Specialist | Maguire Marketing Group

• Developed and Implemented Cold outreach through email to attract potential clients.
• Identified target audience, produced email lists, and created content for email marketing campaigns, ensuring the company's high standards were met.
• Analyzed and evaluated the performance of the campaigns, conducted weekly reports, and presented results to managers.
• Deployed & tracked emails, conducted market research, and pro-actively participated in weekly team meetings with executives.
• Created content for social media and blogs

Digital Marketing Intern | Maguire Marketing Group

• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Contributed to mock-ups, email campaigns and social media content by collaborating with the team (Facebook, LinkedIn, Twitter, Instagram)
• Administered Hootsuite and Mail chimp and other email marketing software to create information uniformity.

Education

2021

Digital Media Marketing | Digital Marketing | George Brown College

2020

Global Business Management | Business | Conestoga College

2017

Bachelor’s in commerce | Business/Commerce | Panjab University

Skills
& Expertise

  • Expert in Email Marketing Tools: Mailchimp, Woodpecker.co, Leapfrog, Verifilia, Zoominfo.com

  • Acquired Creative skills in Adobe Creative suite (Photoshop, Illustrator), Canva, Picsart, Filmora

  • Comfortable with Google and Apple Ecosystem (Docs, Sheets, Slides, Drive, Dropbox, Keynotes, Notion), Google Adwords (PPC, Search, Display), Google Analytics.

  • Comfortable of developing website with the help of HTML5, CSS, Bootstrap, WordPress, Elementor, Publii and other CMS

  • Excellent communication skills both oral and written

  • Strong Computer skills and Proficient in Microsoft Office Suite (Excel, Word Outlook, PowerPoint)

Expertise

bottom of page